I turned 42 on July 31st, and as a birthday present, I joined Tonya Leigh’s The School of Self Image. I never thought this would be something I would be into, but after hearing Tonya speak on several different podcasts, I heard one line that really spoke to me … “you can only create to the […]

Showit vs Squarespace: Which is better for me. Hi I’m Kelly was from Squarepeg Studio and in today’s video I’m going to be talking about why I moved away from Squarespace, and I moved to Showit. After eight years of designing on Squarespace exclusively for my business, I actually had my business hosted on Squarespace […]

One of the very first places I start with anyone looking to create a captivating & connectable brand is identifying their brand’s archetype.    If that sentence just confused you… hang with me for a minute.  What the heck is an archetype?  An archetype is a set of patterns & behaviors observed in humanity to form […]

It can be confusing when you’re on a designer’s website and you don’t quite speak their language because you’re not a designer. Fair enough. So I thought I would showcase a recent custom brand identity service I did for a client to help clarify what’s involved in this offer.

For those who don’t know me…

Hey, I’m Kelli (Founder & Creative Director) here at Square Peg.   Before Square Peg Studio you could find me over at Hey, I’m Kelli doing very similar things, with a brand that didn’t quite feel right.

Nearly 5 months ago I woke up in the middle of the night with a very clear idea of who I’m serving.  I wrote a long iNote to her at 3 am that began with…