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Well, maybe you are, but you are the hand-churned variety topped with neon pink and mustard-colored sprinkles, served in a sage green, stoneware bowl with a matte-black spoon.   

Vanilla 

You are not

I deeply care about your inner essence curating your outer expression.

Ultimately, I'm here to help you remember, recognize and revere who you are,  so creating a brand feels like freedom, fun and all things feisty.

This is why... your website gets to be a work of art that pays homage to your legacy, your quirks, your heart, and your impeccable taste. 
 
Your website is much more than a functional tool to get you paid. It’s your altar, your journal, and your North Star.

In other words, it’s time to get paid for being you.

AND THE MORE YOU KNOW YOURSELF, THE MORE OTHERS WANT TO KNOW YOU, TOO. 


Your self-expression

YOUR PERSONAL BRAND IS...

Imma momma to one boy, one girl, and a three-legged dog. 

I think I like to move more than I like to stay. I grew up in Michigan. I lived in Phoenix, Chicago, Portland, Seattle, and now Santa Cruz.

My Sun sign is Leo in the 12th house; my rising sign is Leo, and my moon is in Pisces. 

In other words... creativity and spirituality are what I live for.   

Which is why... I'm here to help entrepreneurs create clear, connectable, and cohesive brands through deeply understanding themselves, so they can effectively communicate their work in a way that is SIMPLE, SUSTAINABLE, and SEXY.







passionate designer perpetually rebranding myself both figuratively and literally.

hey, I'm kelli

-Dani Cowan

Photographer // Life Designer // Philanthropist 


Like really getting to the root of WHY I do what I do and therefore who I can help, more specifically. You gave me a voice that I didn't really even know I had and someone it sounds totally like something I would say/ write. I was pleasantly surprised with how "me" it sounded, even coming from another completely different human who had only spoken with me for a matter of an hour or two. You are really the one who finally gave my business life because up until that point it was all just a bunch of jumbled ideas and passions in my head with no idea how to iterate what I wanted to do or who I could help in the process!
 
Seriously, thank you so much for your amazing work. I am thrilled that I worked with you and would do it all over again x 428405. The clarity and voice I gained through working with you is worth more than anything to me. I finally feel confident in putting out a website and breathing some real-life into this crazy idea. 
 

More than just having kick-ass copy, you helped me understand ME and my passions on a deeper level.

kind words

Discover your North Node Niche!
πͺ
Discover your North Node Niche!
πͺ
Discover your North Node Niche!
πͺ
Discover your North Node Niche!
πͺ
Discover your North Node Niche!
πͺ
Discover your North Node Niche!
πͺ
Discover your North Node Niche!
πͺ
Discover your North Node Niche!
πͺ
Discover your North Node Niche!
πͺ
Discover your North Node Niche!
πͺ

Your North Node is a marker of where you are headed and where you are coming from.

As a personal brand, our clients are the past version of ourselves. We've overcome something and experienced a transformation and now we want to help others do the same.

The problem is, we can't read the label from inside the bottle, so sometimes we have a hard time articulating and identifying what our experience and transformation are.

Our North Node is an amazing place to look for this intel. It spells out what your clients are struggling with and what result they are craving, so you have the perfect path to create content and offers from.

North Node Niche is a mini course that helps figure out what your North Node is (in case you don't know) and how to turn that knowledge into compelling content CONSISTENTLY.



The Mini Course 

North Node Niche

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