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Well, maybe you are, but you are the hand-churned variety topped with neon pink and mustard-colored sprinkles, served in a sage green, stoneware bowl with a matte-black spoon.   


You are not

I deeply care about your inner essence curating your outer expression.

Ultimately, I'm here to help you remember, recognize and revere who you are,  so creating a brand feels like freedom, fun and all thing feisty.

This is why... your website gets to be a work of art that pays homage to your legacy, your quirks, your heart, and your impeccable taste. 
Your website is much more than a functional tool to get you paid. It’s your altar, your journal, and your North Star.

In other words, it’s time to get paid for being you.


Your self-expression

what's actaully going on here...

Imma momma to one boy, one girl, and a three-legged dog. 

I think I like to move more than I like to stay. I grew up in Michigan. I lived in Phoenix, Chicago, Portland, Seattle, and now Santa Cruz.

My Sun sign is Leo in the 12th house; my rising sign is Leo, and my moon is in Pisces. 

In other words... creativity and spirituality are what I live for.   

Which is why... I'm here to help entrepreneurs create clear, connectable, and cohesive brands through deeply understanding themselves, so they can effectively communicate their work in a way that is SIMPLE, SUSTAINABLE, and SEXY.

passionate designer perpetually rebranding myself both figuratively and literally.

hey, I'm kelli

-Dani Cowan

Photographer // Life Designer // Philanthropist 

Like really getting to the root of WHY I do what I do and therefore who I can help, more specifically. You gave me a voice that I didn't really even know I had and someone it sounds totally like something I would say/ write. I was pleasantly surprised with how "me" it sounded, even coming from another completely different human who had only spoken with me for a matter of an hour or two. You are really the one who finally gave my business life because up until that point it was all just a bunch of jumbled ideas and passions in my head with no idea how to iterate what I wanted to do or who I could help in the process!
Seriously, thank you so much for your amazing work. I am thrilled that I worked with you and would do it all over again x 428405. The clarity and voice I gained through working with you is worth more than anything to me. I finally feel confident in putting out a website and breathing some real-life into this crazy idea. 

More than just having kick-ass copy, you helped me understand ME and my passions on a deeper level.

kind words

Take quiz that combines the ancient wisdom of astrology and the modern methods of marketing to provide guidance on how to communicate your brand with ease, effectiveness, and efficiency. 

Your brand's astrological archetype