It's about creating your playground.
Branding is not about building your podium.
Well, maybe you are, but you are the hand-churned variety topped with neon pink and mustard-colored sprinkles, served in a sage green, stoneware bowl with a matte-black spoon.
In other words, there’s no detail you don’t curate. So, a shades-of-greige website filled with the same stock photos you saw on your colleague’s homepage? Yeah, that’s not going to cut it.
Your brand isn’t just a box to check or a tool to “get clients.” It’s you—loud, proud, and fully expressed. Your quirks, your brilliance, your impeccable taste. It’s the reason someone chooses you over the coach next door.
You are NOT
Vanilla
I’m here to help you translate your essence into a can’t-take-my-eyes-off-you outer expression.
In other words, your Instagram grid, website, or podcast pitch are not JUST functional tools to get you paid. They are your altar, your journal, your mood board, and your masterpiece.
As Simon Sinek famously said, “People don’t buy what you do; they buy why you do it.” The only way for them to know your why is to SHOW them.
So let’s create a brand that not only shows up for your impact but shows you off, too.
Enter Square Peg Studio
Hey, I'm Kellli
I created Square Peg Studio out of a love for design, color, words (give me a witty read, and I’m yours), connecting with women, and the wild ride of self-exploration and self-expression.
If I weren’t designing brands, I’d be designing houses. Fun fact: I failed CAD (computer-aided design) twice in college while pursuing an interior design major and was promptly denied access to the program. Oh, the irony.
For a long time, I thought my love of design was frivolous, too much, or not “sensible” enough. I believed I wasn’t practical enough to build something meaningful. But life had other plans.
My obsession with personal development (yes, I’m that girl with a collection of life coaching certifications and astrology courses) helped me see what I couldn’t before: the parts of myself I resented were the very things that made me exceptional.
So, I built a brand rooted in reverence. For me. For you. For the parts we’re taught to hide.
Now, I help women remember, revere, and reclaim every bold, beautiful, too-much part of themselves—and turn it into a brand that’s so much more than a logo. It’s their legacy.
Listen on Spotify
Moodswings & Masterpieces
Spotify Playlist
Macros Made Easy
Make Money As A Life Coach
Favorite Podcasts
On My Phone
Turn it up, turn into yourself and let your inner creatrix drive.
