Welcome to Square Peg Studio, where the cookie-cutter approach goes to die. I’m the sherpa guiding entrepreneurs up the mountain of self-discovery, only to ski down the valley of kick-ass branding. I empower female solopreneurs to transform their passions into thriving businesses that reflect their true selves. Whether you’re emerging from your coaching certification or have been in business for a few years, I guide you through every brand-related aspect: strategy, tech, copy, messaging, marketing, design, and mindset.

I’m all about helping female coaches create a clear, connectable, and cohesive brand by combining personal development and brand development. In short, I dig deep, real deep, to unearth the essence of your authentic self so you can confidently strut your brand in a way that turns heads and opens wallets.

So, if you’re ready to ditch the bland for a brand that’s so much more than a logo—it is your LEGACY. Let's brand together and create something truly extraordinary.



Hey, I'm KELLI

Brand Coach for Coaches

Discover your unique brand leverage and get your brain onboard for the change required to actually execute it.  The starting point for any coach looking to create a passion-led business that also gets you paid. 


Done-with-you brand direction.

brand breakthrough session

The program that teaches female solopreneurs how to create or improve their personal brand through using Astrology, AI, and storytelling to build a relatable and recognizable online presence that captivates, connects, and converts.







Done-with-you brand design and development.