needs to be seen.
Because the brand that works....
Not stuck in your iNotes and Google docs.
Not sitting half-finished on some forgotten Wix free trial.
Not buried under one more round of edits.
10+ Years of Making Solopreneurs Shine Online
From scrappy startups to seasoned coaches, I’ve been crafting bold, standout brands for over a decade—without blending into the beige abyss of basic branding.
Brand Strategy Meets Self-Expression
Your website isn’t just about pixels and code—it’s about energy, resonance, and how your brand feels to you and your people. I blend strategy, psychology, and humanity to create a brand that’s more than just a logo—it’s your legacy.
Triple-Threat Life Coach Certifications
Certified by The Life Coach School, Inner Glow Circle, and Tabwoo, I’m trained in the art of asking powerful questions AND listening, to help you access your most potent personality.
Connectio, Compassion & Copywriting Obsessed
I design with conversion in mind, blending strategy with soul to turn the Lucy Lurkers into Loyal Lauries.
Showit Design Partner & Squarespace Circle Member
Bringing an extra level of trust and expertise to your project.
Meet Your Brand Bestie
peek my portfolio
$247
If you’ve been spinning in circles trying to figure out your next move—whether it’s nailing your niche, crafting an offer that actually sells, or untangling why you want to burn your business down every other Tuesday—these are for you.
These calls are like rocket fuel for your brain and your business. In 60 minutes, we’ll unravel the overwhelm, tackle the indecision immobilization, and crush the second-guessing that’s been keeping you stuck.
This isn’t just about clarity—it’s about creating momentum. You’ll leave with a fresh perspective, a clear action plan, and a whole new level of confidence to create your next-level result.
Brand Breakthrough Coaching Calls
Welcome to Square Peg Studio’s Brand Intensives—your ticket to turning confusion into clarity and DIY into done-for-you brilliance.
These high-touch, rapid-turnaround services are designed for savvy solopreneurs who need big results without the endless wait.
Each intensive delivers a focused outcome in just five days. Pick one or stack several to create a brand that’s cohesive, compelling, and impossible to ignore.
Brand Intensives
Brand Strategy Intensive
$2500
- A crystal-clear brand voice guide that sets you apart from the crowd.
- Your brand's story. A.K.A how your customers connect to you, rally behind you and stay with you.
- A Roadmap on who you serve, what you offer, and how you position yourself.
- A ChatGPT bot trained on your brand positioning to help you create content with better results in half the time.
The Result:
A rock-solid foundation for your brand. You’ll carve out your unique place in the market and see it so clearly, you can’t unsee it. Your messaging, design, and offers will finally align, making it easier to attract your dream clients and build a business that feels authentic and profitable.
Perfect For:
Entrepreneurs who feel scattered or unsure about how to communicate their value in a way that is impossible to ignore.
Brand Messaging Intensive
$2500
Professionally written website copy for:
- Home Page
- About Page
- One Signature Offer Page
- Contact Page
- Lead Magnet Page
A ChatGPT bot trained in your voice to generate content that sounds exactly like you (but better).
The Result:
Messaging that speaks directly to your audience, builds trust, and drives action. Your website won’t just inform—it’ll convert. Your brand’s communication will be potent, creating an experience for your audience that leaves a lasting impression.
Perfect For:
Solopreneurs who know their positioning, but struggle to put it into words that actually resonate with their audience.
Brand Identity Intensive
$2500
- Two primary wordmark logos
- One secondary logo
- One favicon (little Icon that lives in the URL)
- Any additional icons needed
- A complete color palette (with shades & color compliance ratios)
- Fifteen web-ready stock images
- Custom font selection for a cohesive look and feel
- Six Canva Instagram Grid Canva templates
The Result:
A visually stunning brand identity that sets the creative direction for your digital presence. Your colors, fonts, and logos will create a polished, professional look that aligns with your unique vibe and communicates your brand’s feeling at first glance.
Perfect For:
Entrepreneurs who want their brand to look as good as their work feels.
Website Design Intensive
$3500
A 5-page custom Showit or Squarespace design tailored to your brand’s identity and personality.
A seamless, functional, and beautiful website that’s ready to launch.
The flexibility to use this intensive for Showit or Squarespace template customization, turning a template into a site uniquely yours.
The Result:
A website that does more than just look good—it captivates, converts, and commands attention. Your online presence will finally reflect the quality of your work, creating an experience your audience can’t ignore.
Perfect For:
Solopreneurs craving a designer-quality website to elevate their business.
Entrepreneurs tired of struggling with cookie-cutter templates or DIY mishaps.
Anyone ready to stop dreaming about a beautiful website and start launching one.
from start to finish
Celebrate! You did it you asked for help and made a huge move for your brand.
Step 5
Receive a detailed email with next steps, invoice & contract.
Step 4
Together we choose your brand intensive week.
Step 3
Hop on a consultation call to see if we're a match.
Step 2
Book your complimentary consultation.
Step 1
How it Works...
67% of Americans would be willing to spend more money on products and services from companies whose founders' personal brands align with their values.
67%
77% of consumers are more likely to purchase from a company if its founder has a robust social media presence.
77%
84% of business decision makers start their buying process with a referral, and Google is the first place they look after getting that referral.
84%
The power of personal branding isn’t just a cute logo, killer color palette, or a catchy tagline. It’s about creating a digital presence that smacks your ideal clients right in the feels. In other words, it’s about being unforgettable, relatable, and showing up in a way that instantly connects with your people. THIS. IS. BRANDING. Need proof? Check out these jaw-dropping stats:
The Numbers
