Your Brand Atelier
Brand strategy to create a clear, cohesive and consistent impression. Website messaging that clearly conveys what you're about while making your people feel deeply understood. A brand identity as bespoke as that artisanal café you discovered tucked away in the Castro. Or a Showit or Squarespace website that honors not just what you do, but who you are.
10+ years of making solopreneur coaches look their best on the internet 🔥
(Without looking like errrbody else, obvs.)
Triple-threat coaching certifications
Including one from The Life Coach School.
Showit Design Partner
Because pretty and precise designs are the best.
Brand whisperer extraordinaire
I'll make your brand so compelling, your clients will wonder if you've been lurking in their brain.
Why trust this Square Peg with your round-hole problems?
Transformation Coach & Artist
Klara
I have 26 pages of takeaways from my. I'm saturated with takeaways and keep returning to them as I continue integrating them. One of my biggest takeaways was a tip on how to write an 'about me' page. The tips make so much sense, yet I've never seen an 'about me’ page created like this before.
CEO of Room
Michelle
Working with Kelli is a 360 experience. I cannot recommend it enough. Her templates brought my vision to life. Her tutorials helped me bring myself into my work in a way I hadn't fully been able to before. But most of all, I love having a brand I am super proud of!
Menopause Coach
Andrea
Thank you for the incredible Brand Strategy Intensive! You provided clarity on so many things for me. I am already feeling more confident and driven to pursue my purpose. For the first time, I have clarity on not just the the brand I’m building but on me, who I am, and how I show up in this world.
Market Strategist & Content Creator
Liz
My Brand Strategy Intensive 2 years ago is 100% responsible for my 6 figure freelance business today. Period. I struggled to know how I could take my skills online. Kelli gave me the path, the permission and the guidance I needed. She made my ideas make sense and helped me see how I was needed in the world. Best investment!
Photographer & Influencer
Dani
More than just having kickass copy, you helped me understand ME and my passions on a deeper level. You gave me a voice that I didn't really even know I had. You are really the one who finally gave my business life.
Astrologer & Coach
Kaitlyn
I've literally been looking at my site mockup all day. I'm still amazed by your work. OMG - have I said before that YOU ARE AMAZING?! I'm obsessed. Can I just stare at it all day? I did not at all expect it to look like this, and there you go exceeding every expectation again.
Health Coach & YouTuber
Abby
My site is absolutely gorgeous and I can't wait to go show it to the whole wide world! Kelli has always had a way with words, a creative vibe, and a vision for design but her true talent lies in listening to her clients, deciphering what they REALLY want and or actually need, and then creating a project that is SPOT on!
CEO & Coach
Jen
I've been so busy lately sending tons of new people to my website with this total badass confidence I have never felt before and I love it. You magically took my words and created exactly the platform I have been craving, You are incredible. My new site is taking my coaching game into a new level and I have had new clients and new opportunities line up because of it.
CEO & Coach
Krista
I thought I was just going to be getting a brand new website, new logo, and some pretty pictures but what I ended up walking away with was sooooo much more than that. Kelli is an amazing coach and she was able to pull a story out of me that I didn't know was missing in my business.
Wellness Coach
Kate
I worked with Kelli on a combo of brand identity, website re-design, and cleaning up my copy and it's made ALL the difference. I feel confident in ways I didn't six months ago, or even a month ago. I FINALLY feel connected to my business, brand, and comfortable sending ideal clients to my website knowing it reflects me and what I do with SO MUCH MORE clarity than ever before.
Coach
Rachel
I want to yell from the rooftops telling people to work with Kelli! She was so amazing to work with. She completely captured my words and my vision and turned it into an incredible website and brand. It was far better than I could have hoped for! Through the process she was so helpful, encouraging me to trust myself and my voice.
Aesthetician
Donna
Kelli, the woman who forced us to reclaim who we are, reignited the passion that we had lost from the long days of hard work, stoked the fire that once burned bright in our vision of what we were creating. Kelli, who created a workable, maintainable website that says more about us than we could possibly convey on our own.
Welcome to Square Peg Studio’s Brand Intensives—your ticket to turning confusion into clarity and DIY into done-for-you brilliance. These high-touch, rapid-turnaround services are designed for savvy solopreneurs who need big results without the endless wait. Each intensive delivers a focused outcome in just five days. Pick one or stack several to create a brand that’s cohesive, compelling, and impossible to ignore.
We don’t just create brands at Square Peg Studio; we craft experiences. Your brand isn’t just about function; it’s about feeling. Every element we design is done to create a transformative experience for you so you can do the same for your clients. These intensives deliver clarity, confidence, and unmatched results.
Brand Intensives
Brand Strategy Intensive
$2500
- A crystal-clear brand positioning that sets you apart from the crowd.
- A cohesive brand ecosystem that’s clear, consistent, and uniquely you
- A ChatGPT bot trained on your brand positioning to help you create content with better results in half the time.
- A Brand Bible packed with your foundational strategy and tips to use with your brand bot to create compelling content effortlessly.
The Result:
A rock-solid foundation for your brand. You’ll carve out your unique place in the market and see it so clearly, you can’t unsee it. Your messaging, design, and offers will finally align, making it easier to attract your dream clients and build a business that feels authentic and profitable.
Perfect For:
Entrepreneurs who feel scattered or unsure about how to communicate their value in a way that sticks.
Brand Messaging Intensive
$2500
Professionally written website copy for:
- Home Page
- About Page
- One Signature Offer Page
- Contact Page
- Lead Magnet Page
A ChatGPT bot trained in your voice to generate content that sounds exactly like you (but better).
The Result:
Messaging that speaks directly to your audience, builds trust, and drives action. Your website won’t just inform—it’ll convert. Your brand’s communication will be potent, creating an experience for your audience that leaves a lasting impression.
Perfect For:
Solopreneurs who know their positioning, but struggle to put it into words that actually resonate with their audience.
Brand Identity Intensive
$2500
- Two primary wordmark logos
- One secondary logo
- One favicon (little Icon that lives in the URL)
- Any additional icons needed
- A complete color palette (with shades & color compliance ratios)
- Ten web-ready stock images
- Custom font selection for a cohesive look and feel
The Result:
A visually stunning brand identity that sets the creative direction for your digital presence. Your colors, fonts, and logos will create a polished, professional look that aligns with your unique vibe and communicates your brand’s feeling at first glance.
Perfect For:
Entrepreneurs who want their brand to look as good as their work feels.
Website Design Intensive
$3500
A fully customized version of one of my Showit templates (up to 8 pages) or a 5-page custom design tailored to your brand’s identity and personality.
A seamless, functional, and beautiful website that’s ready to launch.
The flexibility to use this intensive for Showit or Squarespace template customization, turning a template into a site uniquely yours.
The Result:
A website that does more than just look good—it captivates, converts, and commands attention. Your online presence will finally reflect the quality of your work, creating an experience your audience can’t ignore.
Perfect For:
Solopreneurs craving a designer-quality website to elevate their business.
Entrepreneurs tired of struggling with cookie-cutter templates or DIY mishaps.
Anyone ready to stop dreaming about a beautiful website and start launching one.
from start to finish
Celebrate! You did it you asked for help and made a huge move for your brand.
Step 5
Receive a detailed email with next steps, invoice & contract.
Step 4
Together we choose your brand intensive week.
Step 3
Hop on a consultation call to see if we're a match.
Step 2
Schedule a 30 min consultation call.
Step 1
How it Works...
