4 Simple Steps to Stop Overthinking and Build an Irresistible Solopreneur Brand
Dooode, you know the deal. You’ve got a million ideas swirling around in your brain, an Instagram feed full of ‘inspo,’ and the nagging feeling you should be doing something needle-moving with your brand right now… but instead, you’re scrolling, second-guessing, and telling yourself you need to buy another course before you can ‘really’ start. (Spoiler: You don’t.)
Yes, just one.
Instead of trying to plan the perfect brand, take 10 minutes and focus on ONE thing you want your audience to know about you this week.
That’s it. Whether it’s your story, your ‘why,’ or a problem you solve, pick something simple and show up with it.
Got writer’s block? Start with this:
Hey, I’m [name], and I’m obsessed with helping [who you help] overcome [pain point] because [why you do what you do].
Set a 20-minute Timer for Your Next Post or Email.
Overthinking = the death of creativity.
Set a timer for 20 minutes, sit down, and write something for your people. It doesn’t need to be perfect; it just needs to be done. The goal? Get out of your head and get something out into the world.
Your audience isn’t looking for perfection—they’re looking for YOU.
Repurpose Like a Pro
You don’t need to create new content every single time. If you’ve written a killer post or had a great live conversation, USE IT.
Repurpose it into an email, a carousel, or a blog post. Make your content work harder for you.
This is how you start showing up more without burning out or overcomplicating things.
Boom, you just gave yourself a breather.
In short, try new thoughts.
THE ONLY REASON we’re stuck in rumination, indecision, and overwhelm is because of our thoughts.
Try these guys on for size when you’re tempted to overthink, second-guess, or passively listen to ANOTHER podcast.
The faster I decide, the faster I make money.
What I have right now is already enough to create clients.
The more I put myself out there, the easier it gets.
What if there is NO wrong way to do this?
Bottom line… It’s time to stop second-guessing and start making moves.
Your brand doesn’t need to be ‘perfect’ to be profitable and purposeful.
Here’s the truth… Your people want to hear from you—the real, imperfect, bootstrapping solopreneur doing the thing.
So pick one thing, one thought, set a timer, and watch how fast you cut through the branding overwhelm today.
Ready to stop second-guessing and build a brand that stands out? Join the Square Peg Squad and get weekly tips delivered straight to your inbox.
Here’s to making your ‘de lulu’ dreams your daily reality,
Kelli