Brand Rehab

Let’s roll up our sleeves and demystify the eternal question of the solopreneur design world: Showit or Squarespace? Because if you’re like most bootstrapping bosses out here, you’ve probably spent more time debating these platforms than actually, you know, launching your brand. So let’s make this decision easy, yeah? Grab your grain-free cookies and a cozy seat because I’m about to give you the lowdown—no fluff, just the real stuff.

1. Showit: The Cool Kid With the Artsy Flair

Showit is that artsy kid in high school who doodled in their notebook instead of taking notes but still somehow aced every art class. This platform is fully customizable, and I mean fully. It’s drag-and-drop heaven, with the freedom to put things anywhere you want, making it perfect for solopreneurs who want a site that’s anything but basic. Here’s the lowdown:

• Full Creative Freedom: Want your logo floating halfway down the page? Done. Feel like tilting your images just because? Sure thing. 
• WordPress for Blogging: Showit uses WordPress for blogging, meaning you get the SEO power of the WP ecosystem without needing to know what “permalinks” mean (phew).
• Learning Curve: Showit isn’t a plug-and-play dream. You’ll need a little patience—and possibly some YouTube tutorials—to master its quirks. But hey, art takes time, right?
• Cost: It’s not cheap. Showit falls on the pricier side, but with that price comes that sweet, sweet, creative freedom.

In short, Showit is ideal if you have a design eye, crave creative expression via your website, don’t like being told what to do, and have time to invest in design.

2. Squarespace: The Reliable, Polished Pro

If Showit’s the free-spirited artist, Squarespace is the practical and sensible sister. It’s a bit more structured and easier to use.  

• Ease of Use: Drag, drop, done. If you’re the “just show me what to do” type, Squarespace won’t make you scream into a pillow. It’s intuitive AF, and the interface is designed so even your tech-phobic friend could figure it out.
• Built-In Features: With built-in tools for scheduling, e-commerce, and email marketing, Squarespace is like that friend who always has the hookup. Need to schedule client calls? Set up a shop? It’s done and done without needing third-party plugins.
• Design Flexibility (ish): Yes, it’s flexible within a few safe boundaries. You’ll look polished but won’t get the same creative control as Showit. Think of it like bowling with the bumpers on. 
• Cost: A bit cheaper than Showit, but with fewer options for advanced customization.
  In other words, Squarespace is the best pick if you want a professional-looking site without the late nights. It’s a solid choice for solopreneurs ready to launch yesterday and just want something that does not look like something 2010 spit out. 

TL;DR

Go with Showit if you want full creative freedom, don’t mind a learning curve, and want a site that’ll make people pause and stare for a minute. It’s ideal for the solopreneur who sees branding as an art form.
Pick Squarespace if you want a polished, professional site without the hassle. It’s perfect for the coach or consultant who needs to get up and running quickly without sacrificing too much style

So, Showit or Squarespace?

At the end of the day, both are powerful and can make you look like a pro. Both are better than relying on your FB page, Linktree, or that creepy platform that came with your accounting software. 

Here’s to making your ‘de lulu’ dreams your daily reality,

-Kelli