Brand Rehab

I’ve been reading Maxwell Maltz’s Psycho-Cybernetics, and one concept hit me like a ton of bricks: “You can only create to the edge of your self-image.“

Translation? Who you think you are is exactly who you’ll become.

But here’s the thing: most of us don’t think that highly of ourselves.

We let the world around us reflect and confirm our internal doubts, turning our fleeting, negative thoughts into hard truths.

It shows up everywhere—in how we dress, how we speak, how we decorate our homes, and, yep, how we appear online.

This got me thinking: What story are you telling yourself if your website feels like a homespun, jumbled, outdated mess?

For me (and I know I’m biased), every time I feel a shift in my direction or the value I bring to my clients, my website is the first place I turn. I tidy it up, rework the flow, and reconnect to the energy I want to transmit. It’s like rearranging a room—fresh energy, fresh vibe.

And here’s the best part: it works. My confidence shoots up, clarity kicks in, and suddenly, I’m connecting with the exact clients I’m meant to serve. The value of a website that lets me show up as the woman I want to be? It’s straight-up priceless.

So here’s a little peek behind the curtain…

I just refreshed my website, and consider this your invitation to check it out. This is my soft launch, so you’re getting a sneak preview, but I want you to see what’s possible when you stop second-guessing and start playing. The number one goal of the rebrand is to make branding feel fun, playful, and DOABLE.

Because… The biggest boulder my clients face when it comes to branding is how overwhelming, confusing, and impossible it feels to nail. It becomes a task akin to torture. And if that’s how you’re feeling, it’s no wonder your results might reflect that stress.

But here’s the good news: I’m here to solve that. Once we create a new way to think about branding, the rest? Gravy.

So let me ask you this: Is your website stuck telling the outdated story of who you used to be? Or is it helping you create the version of yourself you’re becoming?

If it’s the former, peek at the solutions below designed to help you build a brand that feels like you—without burning out or breaking the bank.

Ways to work with me: 

✨ 30-Minute Complimentary Consultation: Let’s chat about your brand dreams and see how I can help. Schedule here

🚀 60-Minute Brand Breakthrough Session: Ready to break through the indecision? Let’s unlock clarity together. Book your session

💫 VIP Day: Six hours of dedicated, tailored support—whether it’s brand strategy, a Showit or Squarespace website spruce-up, or website copy magic, we’ll turn your ideas into action. Claim your VIP spot via a consultation call.

🎓 Join Brand Aid Academy: Dive deep into building a brand that’s anything but basic. Enroll now

Here’s to making your ‘de lulu’ dreams your daily reality,

Kelli