I turned 42 on July 31st, and as a birthday present, I joined Tonya Leigh’s The School of Self Image. I never thought this would be something I would be into, but after hearing Tonya speak on several different podcasts, I heard one line that really spoke to me … “you can only create to the […]

One of the very first places I start with anyone looking to create a captivating & connectable brand is identifying their brand’s archetype.    If that sentence just confused you… hang with me for a minute.  What the heck is an archetype?  An archetype is a set of patterns & behaviors observed in humanity to form […]

For those who don’t know me…

Hey, I’m Kelli (Founder & Creative Director) here at Square Peg.   Before Square Peg Studio you could find me over at Hey, I’m Kelli doing very similar things, with a brand that didn’t quite feel right.

Nearly 5 months ago I woke up in the middle of the night with a very clear idea of who I’m serving.  I wrote a long iNote to her at 3 am that began with…