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One of the very first places I start with anyone looking to create a captivating & connectable brand is identifying their brand’s archetype. If that sentence just confused you… hang with me for a minute. What the heck is an archetype? An archetype is a set of patterns & behaviors observed in humanity to form […]
One of the very first places I start with anyone looking to create a captivating & connectable brand is identifying their brand’s archetype. If that sentence just confused you… hang with me for a minute. What the heck is an archetype? An archetype is a set of patterns & behaviors observed in humanity to form […]
For those who don’t know me…
Hey, I’m Kelli (Founder & Creative Director) here at Square Peg. Before Square Peg Studio you could find me over at Hey, I’m Kelli doing very similar things, with a brand that didn’t quite feel right.
Nearly 5 months ago I woke up in the middle of the night with a very clear idea of who I’m serving. I wrote a long iNote to her at 3 am that began with…
For those who don’t know me…
Hey, I’m Kelli (Founder & Creative Director) here at Square Peg. Before Square Peg Studio you could find me over at Hey, I’m Kelli doing very similar things, with a brand that didn’t quite feel right.
Nearly 5 months ago I woke up in the middle of the night with a very clear idea of who I’m serving. I wrote a long iNote to her at 3 am that began with…