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Afternoons at the

A blog to guide you through the tech, the messaging, the design and, of course, the astrology as it relates to life and branding.

Aterlier

One of the very first places I start with anyone looking to create a captivating & connectable brand is identifying their brand’s archetype.    If that sentence just confused you… hang with me for a minute.  What the heck is an archetype?  An archetype is a set of patterns & behaviors observed in humanity to form […]

One of the very first places I start with anyone looking to create a captivating & connectable brand is identifying their brand’s archetype.    If that sentence just confused you… hang with me for a minute.  What the heck is an archetype?  An archetype is a set of patterns & behaviors observed in humanity to form […]

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