Let's turn your 'delulu' coaching business dreams into your daily reality.
(Without the self-sabotage soldiers, tech tears, or snooze-worthy copy.)
Tired of playing branding roulette?
10+ years of making solopreneur coaches look their best on the internet 🔥
(Without looking like errrbody else, obvs.)
Triple-threat coaching certifications
Including one from The Life Coach School.
Showit Design Partner
Because pretty and precise designs are the best.
Brand whisperer extraordinaire
I'll make your brand so compelling, your clients will wonder if you've been lurking in their brain.
Oh honey, let me count the ways...
Why trust this Square Peg with your round-hole problems?
Transformation Coach & Artist
Klara
I have 26 pages of takeaways from my Brand Breakthrough session, I'm saturated with takeaways and keep returning to them as I continue integrating them. One of my biggest takeaways was a tip on how to write an 'about me' page. The tips make so much sense, yet I've never seen an 'about me’ page created like this before.
CEO of Room
Michelle
Working with Kelli and being in Brand Aid Academy is a 360 experience. I cannot recommend it enough. Her templates brought my vision to life. Her tutorials helped me bring myself into my work in a way I hadn't fully been able to before. But most of all, I love having a brand I am super proud of!
Menopause Coach
Andrea
Thank you for the incredible Brand Breakthrough session! You provided clarity on so many things for me. I am already feeling more confident and driven to pursue my purpose. For the first time, I have clarity on not just the the brand I’m building but on me, who I am, and how I show up in this world.
Market Strategist & Content Creator
Liz
My Brand Breakthrough Session call 2 years ago is 100% responsible for my 6 figure freelance business today. Period. I struggled to know how I could take my skills online. Kelli gave me the path, the permission and the guidance I needed. She made my ideas make sense and helped me see how I was needed in the world. Best investment!
Photographer & Influencer
Dani
After my Brand VIP Day, you provided, more than just having kickass copy, you helped me understand ME and my passions on a deeper level. You gave me a voice that I didn't really even know I had. You are really the one who finally gave my business life.
Astrologer & Coach
Kaitlyn
After my Brand VIP Day, I've literally been looking at my site mockup all day. I'm still amazed by your work. OMG - have I said before that YOU ARE AMAZING?! I'm obsessed. Can I just stare at it all day? I did not at all expect it to look like this, and there you go exceeding every expectation again.
The Square Peg Difference. It’s time to embrace a branding revolution where self-expression, creativity, and personal development aren't just side shows but the main event
Experience
Forget the pretentious agency vibes and stiff strategists. I’m your rebel creative partner-in-crime, armed with design superpowers and a mission to stage a coup against mediocre design everywhere. By the time we're done, your brand will be so irresistible, you’ll want to date yourself.
tech tears? not on my watch.
your creative partner-in-Crime
Plot twist: building a website can be more fun than binge-watching your guilty pleasure show. I'll guide you through the tech maze with the charm of a drunk tour guide and the expertise of a Silicon Valley whiz kid. You'll be managing your site like a boss. No GF cookies required.
We'll create a brand so clear, compelling, and authentically you, it'll make your mom say, "I finally understand what you do!" No more awkward family dinner explanations—just pure, unadulterated you-ness that even Great Aunt Joan can grasp.
clarity so real, even your mom will get it.
My clients don’t just leave with a Pinterest-worthy website—they strut out with the confidence of a toddler in a tiara. Because... This isn’t just about attracting your ideal people; it’s about being unforgettable.
from wallflower to wonder woman
Generic frameworks? Please. Sterile corporate vibes? I'd rather eat glass. I'm here to help you create a brand so bold, it makes your competitors need a change of underwear. Think less "blending in" and more "causing a scene at the country club."
no cookie-cutter crap
No build-a-boring-box here. My process is like a creative cocktail: one part strategy, two parts sass, with a twist of "holy crap, is this really me?" We dive deep (real deep) to emerge with a brand that's more 'you' than our reflection.
playground meets therapy session
Ready to stop spinning your wheels and finally build a brand that feels like you—not some templated, half-baked version of it? Whether you’re stuck in a branding black hole, wrestling with a DIY disaster, or just need someone to hand you the roadmap and a megaphone, I’ve got you covered.
From 60 minutes of pure, no-fluff clarity to six hours of hyper-focused website magic to a full six-month transformation from idea to Instagram domination—I’m here to make sure your brand not only stands out but shows up exactly the way you’ve always imagined.
Serving Up
Brand Breakthrough
$197
Stuck in the suck?
You’ve devoured every podcast, free masterclass, and YouTube tutorial out there—your brain is stuffed with all the info but absolutely zero clarity on your niche, your messaging, your offers, or even your business name.
You’re immobilized with indecision, with ALL of the ideas and none of the implementation.
This is where the Brand Breakthrough comes in. In just 60 minutes, we’ll cut through the noise, pinpoint the exact issue holding you back, and give you a clear plan to bust through the bottleneck.
No more overthinking, no more endless second-guessing—just clarity, confidence, and your next right move. Let this be the momentum mover, that get you unstuck from the suck.
Brand VIP Day
$1500
Go from homespun to hot damn.
You’ve pieced together your website like a DIY Pinterest project, and while it works... it doesn’t exactly scream professional. Enter the Brand VIP Day—6 laser-focused hours designed to spruce up that homespun site, nail your strategy, or finally get your messaging on lock. It’s for the solopreneur coach who’s done patching things together with duct tape and YouTube tutorials and is ready for some SOS-level support—because guess what? You’re one strategy session away from actually loving your brand.
In just one day, we’ll overhaul what’s not working and polish up what is, giving you a brand that’s not just functional, but a true reflection of you—so you are finally seen by those who ARE LOOKING FOR you. Whether you need a strategy reset, a copy refresh, or a website glow-up, you’ll walk away with a cohesive, professional brand that feels true to you and ready to make an impact.
Brand Aid Academy
$3000
Tired of quick fixes and Band-Aid solutions? Brand Aid Academy is your long-game solution. Unlike one-day website overhauls or brief branding boosts, this 6-month program offers a comprehensive transformation.
I take your brand from half-baked to fully realized. This isn’t just a quick touch-up—it’s a lasting transformation.
Designed for committed solopreneur coaches, Brand Aid Academy delivers more than surface-level changes.
You'll gain:
- Deep brand clarity
- Genuine confidence
- A fully realized brand identity (read a beautiful Instagram & website)
By the end, you'll have more than just a website and social media presence. You'll understand your brand's core value and how to effectively communicate it. No more guesswork or cobbling pieces together.
If you're ready to move beyond quick fixes and create a brand that supports your business, Brand Aid Academy is your next step.
I get it—branding can feel like trying to navigate a maze blindfolded, and the questions just keep coming. Whether you're debating a quick clarity boost, a one-day brand overhaul, or a full-blown transformation, I’m here to help you cut through the confusion. Schedule your complimentary consultation, and let’s get your brand prescription—the perfect remedy for your business blues.
Got Questions?
67% of Americans would be willing to spend more money on products and services from companies whose founders' personal brands align with their values.
67%
77% of consumers are more likely to purchase from a company if its founder has a robust social media presence.
77%
84% of business decision makers start their buying process with a referral, and Google is the first place they look after getting that referral.
84%
The power of personal branding isn’t just a cute logo, killer color palette, or a catchy tagline. It’s about creating a digital presence that smacks your ideal clients right in the feels. In other words, it’s about being unforgettable, relatable, and showing up in a way that instantly connects with your people. THIS. IS. BRANDING. Need proof? Check out these jaw-dropping stats:
The Numbers
