For those who don’t know me…

Hey, I’m Kelli (Founder & Creative Director) here at Square Peg.   Before Square Peg Studio you could find me over at Hey, I’m Kelli doing very similar things, with a brand that didn’t quite feel right.

Nearly 5 months ago I woke up in the middle of the night with a very clear idea of who I’m serving.  I wrote a long iNote to her at 3 am that began with…