One of the very first places I start with anyone looking to create a captivating & connectable brand is identifying their brand’s archetype.    If that sentence just confused you… hang with me for a minute.  What the heck is an archetype?  An archetype is a set of patterns & behaviors observed in humanity to form […]

It can be confusing when you’re on a designer’s website and you don’t quite speak their language because you’re not a designer. Fair enough. So I thought I would showcase a recent custom brand identity service I did for a client to help clarify what’s involved in this offer.