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One of the very first places I start with anyone looking to create a captivating & connectable brand is identifying their brand’s archetype. If that sentence just confused you… hang with me for a minute. What the heck is an archetype? An archetype is a set of patterns & behaviors observed in humanity to form […]
One of the very first places I start with anyone looking to create a captivating & connectable brand is identifying their brand’s archetype. If that sentence just confused you… hang with me for a minute. What the heck is an archetype? An archetype is a set of patterns & behaviors observed in humanity to form […]