Time to Build a Business That Looks Good And
Pays Better.

Your DIY Branding Era Ends Here

—One brand at a time.

Go from best-kept secret to Impossible to Ignore.

Helping the savvy solopreneur... 

Brand Strategy
Brand Design
Showit & Squarespace Website Design
Brand Messaging
Brand Strategy
Brand Design
Showit & Squarespace Website Design
Brand Messaging
Brand Strategy
Brand Design
Showit & Squarespace Website Design
Brand Messaging
Brand Strategy
Brand Design
Showit & Squarespace Website Design
Brand Messaging

Meet Betty The Brand Aid Bot:

Unleash Betty's Brilliance

Your AI Bestie For Killer Content Creation

Enter Betty, your no-nonsense, always-on, AI-powered content wingwoman. Trained in all things POV, UVP, and ICP (fancy, right?), Betty’s here to spit out copy that actually sounds like YOU.

At Square Peg Studio, I help you, lady solopreneur, turn your de lulu dreams into your everyday reality.

Together, we create a digital presence that feels as good as it performs—despite the tech tears, niche nightmares, self-sabotage soldiers, and the never-ending content carousel you unknowingly signed up to be on. 

In other words, I’m here to help you reveal the version of yourself you’ve been waiting to show the world (even if—read: ESPECIALLY IF—you’re not exactly sure who that version is), so the people you’re meant to serve can’t help but recognize you the minute they SEE you.  

Hey, I'm Kelli

Your one-stop detox from all the marketing jargon, color-wheel obsession, and font-pairing "rules" suffocating your creativity & expression. We’re talking a full-on scrub-down of all the “shoulds” in favor of everything you’ve been dying to do (and then some). 

Brand Rehab